Marketing

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Attract, sustain and prompt..

Some of the traits we learnt when studying advertising.

 

A Prime Minister

Emoted tears about a broken Union.

 

A Scottish Labour Leader Hope Full

Apologises for a political Party sclerotic

without relevant principle or hubris.

 

Do all the above with no shred

Of moral purpose or

real change.

 

Enough

an end to posturing.

An end

To tribalism and a socialist movement emaciated-

skinned so much

only a skeletal smile can gleam out

for the requisite television interviews.

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