Attract, sustain and prompt..
Some of the traits we learnt when studying advertising.
A Prime Minister
Emoted tears about a broken Union.
A Scottish Labour Leader Hope Full
Apologises for a political Party sclerotic
without relevant principle or hubris.
Do all the above with no shred
Of moral purpose or
an end to posturing.
To tribalism and a socialist movement emaciated-
skinned so much
only a skeletal smile can gleam out
for the requisite television interviews.