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Attract, sustain and prompt..

Some of the traits we learnt when studying advertising.


A Prime Minister

Emoted tears about a broken Union.


A Scottish Labour Leader Hope Full

Apologises for a political Party sclerotic

without relevant principle or hubris.


Do all the above with no shred

Of moral purpose or

real change.



an end to posturing.

An end

To tribalism and a socialist movement emaciated-

skinned so much

only a skeletal smile can gleam out

for the requisite television interviews.


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